I encourage you to invest in your greatest asset, the heart of any school – your teachers. I feel that this aspect of a language school is sometimes overlooked, even though it can be as important as having a good advertising campaign. This is a market where both the loyalty of your customers and the loyalty of your staff are crucial. Teachers don’t just “teach”, they are your front line; they form relationships with their students, they can bring groups alive and they are able to get very different people to work together. They are a huge part of your clients’ experience with your business – clients who you’d like to return and recommend your school to their friends.